Google Doesn't Seek Ad Agency
Ad Age had reported recently in its print edition that Google was seeking an ad agency. John Battelle checked into the rumor and heard back from Google that no, the
report is incorrect. No agency is apparently being sought. More here: Google Making Marketing Push?
By the way, Google does indeed spend quite a bit of money on branding — but this is on efforts aimed at potential advertisers, not searchers. They’ve purchased
online ads that you’ll see here and elsewhere across the web. I’m fairly certain I recall seeing print ads before in New Media Age.
There’s sponsorship of conferences we operate and others, including throwing big parties such as Google Dance 2004.
But TV ads to get consumers searching on Google? Nope — never seen anything like that, nor would I expect to any time in the near future.
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