Overture Settles With Geico Over Trademark Case

While Geico and Google are still heading to court, as blogged yesterday, MediaPost reports that Geico and Overture have reached a settlement: Overture Settles Trademark Dispute With Geico. Big news! Settlement details are confidential, but the fact that Overture has decided to settle rather than battle for a legal victory might simply invite even more companies to go after it.

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Danny Sullivan was the founder and editor of Search Engine Watch from June 1997 until November 2006.

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