Citysearch Debuts Pay-Per-Call Service

More pay-per-call services to report on.

Citysearch has launched a pay-per-call service called PFP-Calls.

The new product allows local merchants to track business leads through the number of phone calls they receive. Merchants are charged a fee per call and when an advertising cap is reached the toll free number (which appears throughout the site) is removed and replaced with the local, non-metered number (which only appears on the merchant's information page). A bit more info in the news release.

FindWhat launched a pay-per-call service in September. Last month, Forbes published a story about Inegio, a company providing the pay-per-call technology to FindWhat.

I wonder if pay-per-call fraud will be a topic in 2005. (-: