Blingo Brings Back Prizes For Search Model

Several years ago, iWon gained an audience quickly by giving away prizes (see my iWon Wins Users article). That didn't help retain the audience in the long-run. Nevertheless, Blingo is trying the same thing, promising prizes for search. The ads on the site come from Google. The search results themselves appear to come from Gigablast. The promotion model and hype is iWon, circa 2000.

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Danny Sullivan was the founder and editor of Search Engine Watch from June 1997 until November 2006.

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