Looking Back at Google-Geico

A recap and look ahead on the Google-Geico case, this time from MediaPost: Legal Threats Still Loom For Google. Geico pledges to fight on; Google feels vindicated. Interesting commentary on the consumer confusion evidence introduced and how the survey was found lacking in part because Google no longer allows terms that are trademarks to be used in ad copy, except by trademark owners.

About the author

Danny Sullivan was the founder and editor of Search Engine Watch from June 1997 until November 2006.

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