MSN Looks For PPC People

Andy Beal got some email about job openings at MSN relating to paid listings, which he posts at his blog: MSN Search Staffs-up for PPC Product. A sign that MSN is planning its own paid listings product? They've long had one already, the Featured Sites program. I have no doubt in the future they'll also move into a full-blown self-serve system in the way that Google and Overture have -- but I'm not sure that these openings are a sign that this is happening yet.

Postscript: Andy's updated his original post to note that the email that came with the job postings mention the jobs being part of a "new search engine initiative being launched in the near future." Whether that is a reference to the new MSN search engine itself being launched (that definitely will happen in the near future) or a new self-serve PPC program from MSN program in the near future remains to be seen. I wouldn't expect a self-serve program from MSN until late 2005, at the earliest.

About the author

Danny Sullivan was the founder and editor of Search Engine Watch from June 1997 until November 2006.

To contact current Search Engine Watch editorial staff, please click here.