Yahoo Comes To Broadway Via Spamalot

Spamalot, a new musical comedy coming to Broadway and based on Monty Python And The Holy Grail, will be featuring Yahoo's logo during a musical bit called "The Spam Guard." Yahoo will be placed on flags that a military troupe carries, plus on signs and perhaps on costumes.

Yahoo's also purchased all 300 seats for the March 1 performance. Hmm -- right smack in the middle of our Search Engine Strategies New York show. Why do I sense some of Yahoo's top advertisers coming to the show are going to be getting some Spamalot tickets?

A few more details from MediaPost: Yahoo! Takes A Turn On Broadway.

About the author

Danny Sullivan was the founder and editor of Search Engine Watch from June 1997 until November 2006.

To contact current Search Engine Watch editorial staff, please click here.