Spamalot, a new musical comedy coming to Broadway and based on Monty Python And The Holy Grail, will be featuring Yahoo's logo during a musical bit called "The Spam Guard." Yahoo will be placed on flags that a military troupe carries, plus on signs and perhaps on costumes.
Yahoo's also purchased all 300 seats for the March 1 performance. Hmm -- right smack in the middle of our Search Engine Strategies New York show. Why do I sense some of Yahoo's top advertisers coming to the show are going to be getting some Spamalot tickets?
A few more details from MediaPost: Yahoo! Takes A Turn On Broadway.