Yahoo! and Showtime: Something "Big" Coming Soon

TV Week is reporting (subscription only) that Showtime, a cable TV network and Yahoo! have plans to announce a content and promtion deal. The news came during a panel discussion with Robert Greenblatt, president of entertainment at Showtime, at this week's NATPE (National Association of Television Programming Executives) conference.

He [Robert Greenblatt] was asked whether the network is considering previewing and promoting its shows over the Internet, similar to the way The WB premiered "Jack & Bobby" on AOL. Mr. Greenblatt said Showtime is going to do something "much bigger" with Yahoo...

Yesterday, we learned that Yahoo! has just leased space for a new media group office in LA and last week Danny blogged about and Yahoo! renewing a promo and product placement deal with the company that produces The Apprentice.