We've only just gotten the second season of The OC over here in the UK, so I haven't seen the episode just shown in the US where a character apparently says that they "A9.com'd" someone. So that's what all the kids are saying these days! Or are being paid to say, more likely. Spotted via Search Views, more details in this Beta News article, A9.com Finds Promotion In The OC.
As an OC native, we never called it "The" OC when I lived there. Just OC, thanks very much. As a search person, I certainly never hear anyone say they A9'd anything. To be honest, I rarely hear anyone say that they even "googled" anything. Sometimes I wonder if we all like to think people say that more than they really do.Postscript: A9 says it didn't pay for the placement, and Ask Jeeves has had a mention this week elsewhere, as well. See The OC Arrested By Ask Jeeves, Too for more.