Disabling Google Ads With Bots?

Botnets strangle Google Adwords campaigns from The Register looks at how bots might be used to generate views of ads on Google but not clicks. Why? A low clickthrough rate might get the ad disabled, making it easier for a competitor to then come in at a lower price.

About the author

Danny Sullivan was the founder and editor of Search Engine Watch from June 1997 until November 2006.

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