Search Marketers are Mostly Unsophisticated, says JupiterResearch

The majority of search marketers are unsophisticated, despite having worked in the field for two or more years, according to a study by JupiterResearch. What's more, key differences in approaches to bid management, the use of analytic tools, and other factors tends to tip the overall advantage in favor of sophisticated search marketers.

Today's SearchDay article, JupiterResearch: Most Search Marketers are Unsophisticated, covers a recent Search Engine Strategies conference panel where JupiterResearch shared its findings about the behavior, attitudes and success factors of both sophisticated and unsophisticated search marketers. It makes for an interesting—and somewhat controversial read.