Larry Page and Sergey Brin, the company's founders, had been experimenting with revisions to the Google logo for special events (in 1999, the first time they tried it, they added a "burning man" to the logo to let pals know they'd be at the Burning Man festival in Nevada for a few days). But Page and Brin were unhappy with the quality of the drawings they were getting from a freelancer. On one occasion, they asked Hwang, knowing that he was an art major, to redraw one of the submissions. He did and it was exactly what they were looking for.
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