Web Analytics Gets Trade Group

Trying to understand activity at your web site? Know what converts, what search engines send you traffic, links that are valuable? Mining this information is all part of web analytics -- and that industry just gained a new trade group to spread news and information about the field. The Web Analytics Association provides more information at its web site. See also this ClickZ story: Web Analytics Trade Group Formed. Want to discuss? Visit our forum thread, Web Analytics Association (WAA) Trade Group Formed.

About the author

Danny Sullivan was the founder and editor of Search Engine Watch from June 1997 until November 2006.

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