It looks like Accenture is joining IBM's WebFountain, Intelliseek and others in monitoring buzz and reputation from the web and blogosphere.
The Canada.com article: Net searcher has its ears to the blog, provides background about a prototype reputation/blogosphere buzz sevice called "Online Search" from Accenture's Tech Lab in Palo Alto.
"If you're a political adviser and a scandal appears, you want to correct errors quickly, without inflating the scandal. If you're a company, you need to gauge when a rumour about your product is large enough that you must respond, (and) shut up the moment it starts to fade," said Gary Boone, a machine learning expert and group leader on the search project. In the demonstration engine searches are refreshed daily; but the system could easily be tweaked to capture near-instant monitoring of stocks, Boone said.