WSJ's Mossberg Against AutoLink

I've got an update coming on developments with Google AutoLink since I last wrote about it (see Google Toolbar's AutoLink & The Need For Opt-Out). There's a petition, meta tags against it and so on. But in the meantime, via Steve Rubel, news that Wall St. Journal tech columnist Walt Mossberg has come out against the system: Google Toolbar Inserts Links in Others' Sites, And That's a Bad Idea. Mossberg was instrumental in getting Microsoft's Smart Tags killed, as my earlier article explains more.

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Danny Sullivan was the founder and editor of Search Engine Watch from June 1997 until November 2006.

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