Leading UK Travel Providers Stop Keyword Advertisers from Using Their Trademarks in Google Ads

Interesting read on the Silicon.com site about three leading UK travel providers (First Choice, Thomas Cook and Thomson) telling travel agents that they are no longer allowed to use their trademarks in keyword advertising on Google.

Before the ban, travel agents were able to include the operators' names in their keyword search text, bumping them up Google rankings when would-be holidaymakers used the search engine to find potential getaways.

More in the article: Travel companies ban trademarks from Google