IndustryMSN Announces Paid Listings Program Is Coming

MSN Announces Paid Listings Program Is Coming

The rumors are finally given official confirmation. MSN has announced that it will launch its own self-serve paid listings program similar to those run by Yahoo and Google.
It will be tested in France and Singapore within the next six months. Dates for worldwide rollouts beyond this haven’t been set. Today’s SearchDay article,
MSN To Launch Its Own Paid Listings Program, provides more details.

Search Engine Watch members should read the
longer version of the story that goes into more details on the program’s features, ad
targeting capabilities and how targeting is done, how the program makes automated ad management even more important and the challenges in rolling the program out in the US
market, among other things.

Postscript: See also MSN To Debut Sponsored Search Listings from MediaPost
for some nice quotes and reaction from marketers and others on the program. Also see MSN vs. Google and Yahoo, Round 3
from News.com and MSN’s adCenter: More Control and Better Results from ClickZ.

Resources

The 2023 B2B Superpowers Index
whitepaper | Analytics

The 2023 B2B Superpowers Index

8m
Data Analytics in Marketing
whitepaper | Analytics

Data Analytics in Marketing

10m
The Third-Party Data Deprecation Playbook
whitepaper | Digital Marketing

The Third-Party Data Deprecation Playbook

1y
Utilizing Email To Stop Fraud-eCommerce Client Fraud Case Study
whitepaper | Digital Marketing

Utilizing Email To Stop Fraud-eCommerce Client Fraud Case Study

1y