AOL's Newest Search Vertical: Pinpoint Travel

AOL has been on a tear over the past six months, significantly upgrading and enhancing AOL Search (including local and desktop flavors) and also staking out serious claims in vertical search spaces, with Pinpoint Shopping and Singingfish (multimedia).

Today the company has launched Pinpoint Travel, an ambitious travel meta search engine that aims to establish itself as a trusted intermediary for travel providers, agencies and consumers—not a small task.

In today's SearchDay article, AOL Launches Pinpoint Travel, I take a closer look at this new offering from AOL, describing features for both searchers and advertisers, and frankly, I'm impressed. As I wrote about the relaunch of AOL Search, AOL truly is playing in the big leagues now.