Content Sense

Sooner or later, virtually everyone who practices search engine optimization learns the most important "secret" to creating high ranking web pages. Often, after spending hours struggling with the arcana of tuning meta tags, balancing keyword density or spending hours in futile attempts at securing reciprocal links, most people finally see the light. The "secret" to high ranking web pages is almost frustratingly simple: Create good content.

How can this be? How can something so basic make such a difference in search engine rankings when all of the SEO techniques du jour seem to have little or no effect?

In today's SearchDay article, Why Quality Content is Key For Search Engines, guest writer Fredrick Marckini writes about a recent Search Engine Strategies panel that answered these questions. The speakers on the panel also offered lots of great tips for creating and maintaining a content-rich, search engine friendly web site.

About the author

Chris Sherman is a frequent contributor to several information industry journals. He's written several books, including The McGraw-Hill CD ROM Handbook and The Invisible Web: Uncovering Information Sources Search Engines Can't See, co-authored with Gary Price. Chris has written about search and search engines since 1994, when he developed online searching tutorials for several clients. From 1998 to 2001, he was About.com's Web Search Guide.