Sooner or later, virtually everyone who practices search engine optimization learns the most important "secret" to creating high ranking web pages. Often, after spending hours struggling with the arcana of tuning meta tags, balancing keyword density or spending hours in futile attempts at securing reciprocal links, most people finally see the light. The "secret" to high ranking web pages is almost frustratingly simple: Create good content.
How can this be? How can something so basic make such a difference in search engine rankings when all of the SEO techniques du jour seem to have little or no effect?
In today's SearchDay article, Why Quality Content is Key For Search Engines, guest writer Fredrick Marckini writes about a recent Search Engine Strategies panel that answered these questions. The speakers on the panel also offered lots of great tips for creating and maintaining a content-rich, search engine friendly web site.