IndustryCan The Cookie Be Saved?

Can The Cookie Be Saved?

Crumbling Cookies Threaten SEM and Online Advertising from Kevin Lee at ClickZ looks at how a
growing number of consumers eschewing cookies may make tracking conversions more difficult, thus impacting measuring search marketing effectiveness. He urges for various
organizations to band together to save the cookie through education.

Want to discuss? Visit our forum thread, Protecting Cookies from Deletion.

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