Digital Impact To Be Acquired By Acxiom

Data management and marketing company Acxiom is to acquire Digital Impact, giving the company a new search marketing presence. Digital Impact gained search marketing capabilities through its acquisition of Marketleap last year. Acxiom to Acquire Digital Impact from ClickZ and Acxiom Acquires Digital Impact from MediaPost.

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Danny Sullivan was the founder and editor of Search Engine Watch from June 1997 until November 2006.

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