WSJ On Using Search To Build Brand

Your Ad Here, 10 Words Max from the Wall Street Journal (sub. required to read) looks at how search ads are being used to boost branding rather than to generate sales directly. Intel is just getting its name out with search. Pitney Bowes is said to be trying to build mindshare among executives that later might become customers.

About the author

Danny Sullivan was the founder and editor of Search Engine Watch from June 1997 until November 2006.

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