Last year, MSN Search generated some initial good buzz for itself -- plus gained some product feedback -- by inviting a number of bloggers and others to take part in its "Search Champs" program. Search Champs V2 gets going this month.
An announcement from MSN is here: Announcing Search Champs v2. Robin Good, a returning champ, gives a rundown on the 33 people that have been invited plus a nice refresher from his perspective about the program: Search Champs 2 Launches Officially: Here's The List!. The list includes several women this time, a lesson learned from bad publicity after after only one was invited last time: Microsoft's Search Champs A Man's Club?
From a search marketer perspective, Greg Boser and Todd "Oilman" Freisen will ensure that representation of "black hat" SEO is in attendance, while Shari Thurow and Derrick Wheeler will bring "white hat" or content driven search marketing perspective to the table. On the more researchy side of search, the group counts Patzwaldt Klaus and Dr. Elizabeth D. Liddy. Other search marketers include Mauro Lupi of Ad Maiora, Stephanie Leffler of MonsterCommerce, Matt Paines of XSEO and Jennifer Slegg of JenSense.