More On Yahoo's Media Group & Yahoo Wins MSN Content Exec

Yahoo's plans to be a player in providing access to various types of entertainment content is discssed in the AP article: Yahoo raises eyebrows with Hollywood push.

Yahoo says it is in the earliest stages of developing its entertainment strategy and therefore declined to make an executive available to discuss it with The Associated Press. But the company has made it clear that one of [Lloyd] Braun?s [Head of Yahoo Media Group] mandates is to find new ways for Yahoo?s music, games, news, sports, kids and other divisions to draw more visitors.

Moving content off the computer onto cell phones, portable media players and other devices is likely a key goal, many in the industry believe.

On a related note, ClickZ reports in Yahoo! Poaches MSN Content Exec that Scott Moore is leaving his post as MSN's general manager of programming to become the VP of content operations with Yahoo's Media Group.