Click Fraud Suit Names Google, Yahoo & Other Search Companies

Rumors of a class action lawsuit over click fraud have been circulating for over a year. Now one may have finally arrived. Spotted via the SEO Book blog, Internet Firms Face Legal Test On Advertising Fees from the Wall Street Journal (try this link if registration has been put back on) briefly describes a case filed in February by a group of advertisers against Google, Yahoo, Ask Jeeves, AOL, Walt Disney, Lycos and FindWhat. They claim being improperly charged for fraudulent clicks. The lead plaintiff is Lane's Gifts & Collectibles, and the case filed in Arkansas seeks to be certified as a class action.

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Danny Sullivan was the founder and editor of Search Engine Watch from June 1997 until November 2006.

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