MySimon Founders Return for Encore

The guys behind pioneering shopping search service MySimon are back, with a new service called Become.com that offers a number of cool features to help you research, select and purchase just about anything imaginable online.

Today's SearchDay article, Become.com Launches Shopping Search Engine, takes a look under Become.com's hood, describing its features and explaining why it's approach to crawling for reviews, products and other shopping related information differs from other services like Google's Froogle.