SEOSearch Is Also Navigation, So Brands — Are You Well Represented?

Search Is Also Navigation, So Brands -- Are You Well Represented?

It’s been long known that searchers don’t just use search engines to find things but also depend on search to navigate to sites of interest. Search can be a sort of warp
drive to get you to that site whose URL you can’t remember or that you find too bulky to type into the address bar.
Getting From Point A to B With Search from Gord Hotchkiss at MediaPost
revisits the issue of navigational queries and how they may impact brand owners not properly indexed by search engines.

Resources

The 2023 B2B Superpowers Index

whitepaper | Analytics The 2023 B2B Superpowers Index

8m
Data Analytics in Marketing

whitepaper | Analytics Data Analytics in Marketing

10m
The Third-Party Data Deprecation Playbook

whitepaper | Digital Marketing The Third-Party Data Deprecation Playbook

1y
Utilizing Email To Stop Fraud-eCommerce Client Fraud Case Study

whitepaper | Digital Marketing Utilizing Email To Stop Fraud-eCommerce Client Fraud Case Study

1y