Dissecting Yahoo Search Redirection Codes

Last year, I did a breakdown for Search Engine Watch members of what all those parameters mean that are embedded within a Yahoo redirection string. Huh? When you click on a listing at Yahoo, you're actually redirected through Yahoo's own servers and certain information embedded in the redirection URL is recorded. Nacho Hernandez spots some new one ones since I wrote about this last year and tries his own dissection in Stripping out the Guts of a Yahoo! Search URL at Search Engine Roundtable. Ideally, no one would have to dissect at all -- Yahoo would just explain what the codes mean. I asked last year, but no one ever got back on that particular question :). OK, I'll be asking again. Meanwhile, want to discuss or contribute? Visit our forum thread, Defining the Yahoo! Search URL Parameters.

About the author

Danny Sullivan was the founder and editor of Search Engine Watch from June 1997 until November 2006.

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