Google Considers 'Innovative" Philanthropic Options

About a week ago Danny and others posted about a new page, a placeholder really, for Google's "coming soon" philanthropic efforts. Today's USA Today article: Google foundation may invest in for-profit firms, has info about possible plans for how the Google Foundation will operate. Google's Global VP of Sales, Sheryl Sandberg, told the USA Today, "We want to do something that is innovative." What does that exactly mean? Google is considering investing in, "for-profit firms that also pursue worthy causes" opposed to only giving donations to non-profits. The article goes on to say that Google is considering many options including a more traditional approach. Sandberg also told the paper that Google is continuing to interview executive director candidates to lead their philanthropic efforts.

Btw, I did a quick search of the California Charitable Organization database hoping to learn more about the Google Foundation but came up empty handed.