Consumer Reports Holding Forum On Search Ad Disclosure

Trust or Consequence: How Failure to Disclose Ad Relationships Threatens to Burst the Search Bubble is the name of free one day conference being backed by Consumer Reports WebWatch on June 9 in Berkeley, California. It aims to explore in an open forum format if better paid ad disclosures on search engines are needed to protect those seeking general and health-related information. There's an impressive list of invited and confirmed speakers, so it should be a good event. Wish I could have made it myself, but my schedule didn't allow for making the trip!

Postscript: I've moved things around and will participating in the event.