UK: Local Directory Publisher Inks Deal With Google To Sell AdWords

Revolution reports that Google has signed an agreement with Thomson, a major player in the UK directory business to sell AdWords. According to the article, the Thomson sales force of more than 500 sales-reps will soon be hitting the streets selling AdWords to small and medium size businesses.

Google AdWords is an integral part of its ThomsonLocal.com online directory and WebFinder.com search engine marketing offerings...Thomson can send link click-throughs directly to a business's website or to a specially created information page on ThomsonLocal.com for businesses without a web presence.