European Expansion & More In The Works At Ask Jeeves
Here are a few passages from a new Reuters article that takes a look at Ask Jeeves and their plans for growth as part of IAC.
Key Passages:
“It’s kind of like the fourth period for us,” [CEO Steve] Berkowitz said, using a sports metaphor for the last quarter in a game. “Come August or September we will have a great story to tell.”
Priorities include international expansion, mobile and local search, personalization tools and features that help users zero in on the information they seek. After moving into the search market in Japan and Spain, Ask Jeeves this year plans to tackle the rest of Western Europe.
Berkowitz said Ask Jeeves would likely have some interesting tweaks on Web advertising in the future, but at least for the moment it is standing pat. “Right now, we have a great relationship with Google,” Berkowitz said.
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