Search Spend Doubles, Sends Online Retailers 43 Percent Of Their Traffic

A new Forrester/Shop.org report finds that online retailers more than doubled their search ads spend from 2003 to 2004. Of 136 retailers surveyed, they spent $877,630 on search ads in 2004, over double the $399,923 spent in 2003. Retailers also reported that search traffic made up a giant 43 percent of traffic to their web sites. More details in this press release on the study and some charts in this ClickZ article: Online Retail Growth Robust.