Looking At Google's In-House Ad "Poets"

Spotted via Search Engine Lowdown, Search-Related Ads Rely on Poetry of Words, Numbers from the LA Times (free reg. required) looks at Google's in-house team of "maximizers" who work with clients to improve ad copy and performance.

About the author

Danny Sullivan was the founder and editor of Search Engine Watch from June 1997 until November 2006.

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