Not Just A Search Engine: 2005 Edition

This time last year, Yahoo talked of being "more than a search engine," sending me off on giant wobble. My Return To The Sad Days Of More Than A Search Engine? article asked if we'd come full circle, with search engines deciding it was cool to be portals again. If so, would search quality slip again as last time? Google's Mission in Context from MediaPost has Google's head of travel explaining recently "we're not just a search engine" to an audience, sending writer David Berkowitz on a similar wobble on whether search engines -- and Google in particular -- are forgetting their missions. Missions? You'll find a recap of Google's and Yahoo's here from me: Missions & Visions & Actions.