Tough Love For Those Hiring SEM Firms

Do SEM work for other companies? Shari Thurow's How Not to Work With an SEO/SEM Firm article from ClickZ will have you nodding your head often in agreement, at what clients will demand, expect and refuse to do. Hiring an SEM firm? Consider it tough love from the folks who really do want to help you.

About the author

Danny Sullivan was the founder and editor of Search Engine Watch from June 1997 until November 2006.

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