360i Acquired By Innovative Interactive

Search marketing firm 360i has been purchased by Innovation Interactive, 360i tells us. Innovation Interactive is the parent company of eXact Advertising and paid listings service BrainFox. eXact Advertising, which currently encompasses search marketing and other services, will now focus solely on delivering contextual ads.

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Danny Sullivan was the founder and editor of Search Engine Watch from June 1997 until November 2006.

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