IndustryGoogle MD? How Doctors Use Search

Google MD? How Doctors Use Search

I’ve heard that doctors are often horrified that patients do a web search about problems, leading them to sometimes inaccurate information. Hey, I’ve done those types of
searches myself. I’ve still felt better having some sense of what was going on. But the How Doctors
Use Google
blog post, spotted via Google Blogoscoped, was a refreshing twist covering how doctors
make use of web search. How do I use Google? is referenced in that post and especially worth a further read on what one doctor does.
More people consult Google over health is a recent article on the uptake in consulting Google (and
probably other search engines, as well).

Resources

The 2023 B2B Superpowers Index
whitepaper | Analytics

The 2023 B2B Superpowers Index

9m
Data Analytics in Marketing
whitepaper | Analytics

Data Analytics in Marketing

11m
The Third-Party Data Deprecation Playbook
whitepaper | Digital Marketing

The Third-Party Data Deprecation Playbook

1y
Utilizing Email To Stop Fraud-eCommerce Client Fraud Case Study
whitepaper | Digital Marketing

Utilizing Email To Stop Fraud-eCommerce Client Fraud Case Study

2y