IndustryComparing The Google & Yahoo Business Cultures

Comparing The Google & Yahoo Business Cultures

Google vs. Yahoo: Clash of cultures is similar to other stories we’ve seen
before, looking at culture differences in how Google and Yahoo operate. In the end, the story concludes Yahoo is more in tune with Madison Avenue big brand types, while Google
is more of a mega-classified ads company. Of course, the analyst saying Google’s all search sounds like he buys into the "contextual is search" argument. When you’re
contextually delivering CPM-based graphic ads on web sites, that’s hardly "all search" in my book. For those other similar stories, check out
Google vs. Yahoo Story on CNBC and More on
Google vs. Microsoft
and The Google/Yahoo Rivalry in 2005 and
Yahoo Has Google’s Mojo: Round Two.

Resources

The 2023 B2B Superpowers Index
whitepaper | Analytics

The 2023 B2B Superpowers Index

8m
Data Analytics in Marketing
whitepaper | Analytics

Data Analytics in Marketing

10m
The Third-Party Data Deprecation Playbook
whitepaper | Digital Marketing

The Third-Party Data Deprecation Playbook

1y
Utilizing Email To Stop Fraud-eCommerce Client Fraud Case Study
whitepaper | Digital Marketing

Utilizing Email To Stop Fraud-eCommerce Client Fraud Case Study

1y