Offline Marketing Generates Search: Were You Prepared?

No Search Is an Island is the first installment of iProspect founder Fredrick Marckini's new monthly column for CMO Magazine. In it, he covers why offline marketing activities create searches and how savvy marketers understand this and are prepared to best tap into that traffic. If you're doing offline marketing, be sure you're keeping your search marketing people in the loop, as he suggests.

About the author

Danny Sullivan was the founder and editor of Search Engine Watch from June 1997 until November 2006.

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