PPCCost Per Action Ads At Snap

Cost Per Action Ads At Snap

Kevin Ryan offers a few thoughts on how cost-per-action ads work over at Snap.com. Cost per action? Yes, you decide what action you want to pay for — a click or an actual
acquisition — and bid accordingly. More details from Snap here. The system rolled out at the
end of February, as covered in this press release (PDF file).

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