New Click Fraud Calculator

How much click fraud is there? When I'm asked, my answer is honest. Who knows? We've had a few stats and estimates, but depending on the industry and the terms involved, the stats could be completely off -- not to mention the source behind the stats being a factor. What are some factors that may put you at risk? Vinny Lingham at Clicks2Customers has just posted a Click Fraud Risk Calculator that by asking a few reasonable sounding questions gives you some idea of this. Some background from Vinny here.

About the author

Danny Sullivan was the founder and editor of Search Engine Watch from June 1997 until November 2006.

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