Michael Liedtke's AP story: Snap.com Plans to Combat 'Click Fraud', offers a look at what Bill Gross and Snap.com are up to these days including news that the company has just secured more than $10 million in venture capital funding.
Quick takes from the article:
+ ``We feel there is so much more innovation that can take place in search,'' Gross said Monday. ``It's hard to say that little Snap will ever beat Google, but I think we can become a viable alternative.''
+ Gross is among those who believe click fraud is a big problem. He aims to change things with a ``cost per action'' system that only charges ad commission when a purchase is actually completed. ``I believe the commercial side of search will evolve toward cost-per-action in the next five to 10 years,'' Gross said.