Coming in October: Microsoft To Begin Testing Paid Listings Program in U.S.

This week, new advertising programs from Ask and Yahoo. Next week (can you say SES announcement), this WSJ story (available to non-subscribers) says it will be Microsoft's turn to announce that they'll begin testing a paid listings program, MSN Keywords, with 500 advertisers and search marketers in the United States beginning in October. Silicon.com also has a story about the MSN launch. In March, Danny wrote about MS beginning to test a paid listings service in Singapore and France.