Microsoft Acquisition To Lead To Pay-Per-Call Ads?

Microsoft Buy Opens Pay-Per-Call Possibilities from ClickZ looks briefly at how Microsoft's acquisition of VoIP firm Teleo might feed into a pay-per-call system to integrate into its planned paid search service. It picks up from the brief observation Jupiter Research analyst Gary Stein made about this on his blog.

About the author

Danny Sullivan was the founder and editor of Search Engine Watch from June 1997 until November 2006.

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