Google & GEICO Settle Dispute

Geico, Google settle lawsuit from Reuters notes that Google and Geico have settled their dispute over ads linked to terms that are also GEICO's trademarks. Unfortunately, no terms of the deal are noted. There will likely be follow-ups to this, and I'll postscript here or link to new posts. For some background on the case, see:

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Danny Sullivan was the founder and editor of Search Engine Watch from June 1997 until November 2006.

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