Many people wondered what fate would befall Ask Jeeves once it was subsumed into Barry Diller's sprawling InterActive Corp online empire. Would the search engine be relegated to second-class status to merely drive traffic to other IAC properties?
Quite the contrary, said Ask Jeeves' CEO Steve Berkowitz in a keynote conversation with Danny Sullivan at the recent Search Engine Strategies show in San Jose. Jeeves' will "shine in search," said Berkowitz, outlining how the company plans to push ahead in the coming years to become even more competitive with Google, Yahoo and the other titans of search. Andrew Goodman recaps the conversation with a liberal dose of his customary acerbic insights in today's SearchDay article, Ask Jeeves CEO: "We Are Focused on Core Search".