Geico To Competitors & Affiliates: Don't Buy Our Name!

Geico Warns Competitors About Search Engine Ads from AdAge covers how Geico is warning competitors not to buy its name on Google or other search engines as an ad term, threatening legal action. This comes in the wake of the settlement between GEICO and Google over ads involving its name. It seems to suggest that since it couldn't win to stop Google from carrying such linked ads, the battle now turns to target advertisers.