Over the weekend I began to notice that Google is now promoting Gmail on the Google home page. Here's a screen cap. The text reads:
Email can be as easy as search. Gmail.
The word Gmail is hotlinked to the Gmail login page. There, info about getting a Gmail login via cell phone (SMS, text messaging) is available. However, a potential Gmail user will find no info about how to get an account without SMS access unless they click again and find the FAQ that tells them to ask a friend who has SMS acess or already has a Gmail account. Offering a link to this info from the outset would seem to make sense and save people time.