BusinessWeek Looks At Yahoo Trust Issues

Further to my earlier post on Yahoo Messenger, For Yahoo, Mistrust Is Popping Up is a brand new article spotted via Slashdot from BusinessWeek covering recent hits Yahoo's taking on the installation issues front, the China censorship/privacy front and the spyware front. Yahoo says its reputation is safe. "Users can put their trust in us because that is what we're built on," Yahoo COO Daniel Rosensweig is quoted as saying. But the idea that Yahoo might perhaps pale "as rival Google Inc. holds itself up as a paragon of consumer friendliness." Many, many are no longer seeing Google as so friendly, either.

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Danny Sullivan was the founder and editor of Search Engine Watch from June 1997 until November 2006.

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